Northwest Florida Real Estate and Community News

Oct. 18, 2018

Shopping for homes online...

Visit for more articles like this.


Posted in Buying a Home
July 30, 2018

Vacation House

Everybody needs that getaway, and there may be no better place than Pensacola to create your perfect vacation.

Some of the most inconvenient parts of vacationing is scratchy sheets, too little room, an unfamiliarity of an area, and towels that you know you're not the first one to use. 

When you have your own vacation home, you don't have to worry about the towels. Now, those are some very surface reasons to invest in a vacation home. 

  1. A vacation home can quickly become a money-making opportunity. If you plan properly, you can make money off of your vacation home when you're not using it. Homes in the Pensacola area can be great investments all year round.
  2. A vacation home can become your retirement investment.
  3. Buying a vacation home allows you to learn a new area and explore off the beaten path.
  4. Buying a vacation home in Pensacola means that you have the added benefit of exploring all the way into Foley, AL. You have weeks and weeks of new exploration.
  5. The home can become like a family heirloom full of memories.

So if you are considering investing in vacation, consider investing in a vacation home.

Posted in Buying a Home
July 20, 2018

Quality Over Quantity

There are two things that can really bring up the value of a home one is the size of the home and the other is the quality of the home. While there is not a whole lot you can do to increase the size of a home, there are things you can do to improve the quality.

Here are 3 things that will increase the value of your rental:

1. Linoleum flooring that looks like hardwood

There are more than a dozen reasons to invest in linoleum flooring. My top three reasons are that they are affordable, they look good, and they do not hold odors like carpet does. By using the more affordable flooring, even if something does happen to portions of it it can be easily replaced, which reduces turn over costs. The appearance of the flooring can give a more updated look to the home and boost the initial opinion of potential tenants. Finally, the flooring does not hold on to odors. By eliminating the padding in the flooring you are making the homes more pet-friendly while protecting your investment. By making the home pet-friendly, you are creating a larger earning potential for your investment.


2. Updated kitchen

Whether someone will actually cook or not, they want an updated kitchen. Why? Because everyone wants to believe that they will cook. By investing in new appliances and cabinets you increase the likelihood of a short list time. In some cases, though it is unlikely that the rent increase based off of the improvements will compensate. Make sure you consult a property manager for their professional opinion. 

3. Fresh paint

There is an association in our minds of clean paint and a quality home. A fresh coat of paint can drastically improve the perceived quality of homes. The best part is that it is a reasonable monetary investment. The resulting increase in rent is likely to cover the cost of the painting in a limited amount of pay periods. 

Every property is unique and has simple opportunities for improvement. If you are interested in improving your investment, talk to a property management specialist for tips on your specific property. 

Posted in Investing
July 17, 2018

Making Good Investments

Everyone says that Pensacola is a great place to invest in property but does anyone really tell you why? Well, we want to!

The Tenants:

Pensacola is an excellent area for investment for many reasons. But the first and foremost reason may be that it is a military town. Military families often rent because they are only going to be in an area for two or three years. This is a great asset to owners because it means that you can get two or three-year leases. By having longer leases, you are reducing costs by eliminating potential turn over costs. 

Pensacola is also an excellent investment because it is a college town. There are several notable colleges in the Pensacola and Milton areas. Because of the colleges' locations, students are often looking for homes in Pensacola. Turnover rate may be a little higher but by renting to students you are ensuring that there is a self-renewing pool of possibilities. 

Another reason to invest in Pensacola is the retired community. Many people decide to retire in sunny Florida and that gives owners yet another pool of ready and willing renters. 

The above mentioned are the majority of renters. However, there are a few more categories or renters that fill Pensacola. Renters who are trying out an area, habitual renters who just enjoy renting more than the idea of owning, and people moving into the Pensacola in the growing gentrified areas. 

The Area:

Not only is Pensacola great because of the potential tenant pool, but it is great because of the area. The area is really what attracts the tenants. Pensacola is surrounded by gorgeous waterways, the ocean, beautiful parks, and a lively city. When it comes to amenities and places to go, Pensacola has everything! 

Surrounding the immediate area there are great attractions like the zoo, awesome restaurants, shopping, escape rooms, and every amenity that vacation life requires. 

The Lifestyle:

The final, and most compelling reason to live in Pensacola is the lifestyle. When you create a space for people to rent in Pensacola, you're giving pole the opportunity to live the vacation lifestyle. From the beachfront properties that offer days in the sun to the community properties that offer community BBQs. 

The Conclusion:

When it comes to choosing an area to invest in, Pensacola has a lot to offer. If you're considering investing in the area give us a call, we'd love to help you find that perfect property.  

Posted in Investing
July 15, 2018

Cleaning Hacks

There is always a reason to clean and there is always a reason not to. The main reason to clean is that things are dirty. The main reason not to clean is that it is time-consuming. So the key to a clean home is to use some hacks.


I think the worst thing about cleaning tile is the grout. Sometimes it feels like there isn't a food way to clean grout. It feels like no matter how hard you scrub or spray it is still dirty. So what is the solution? A toothbrush. By combining scrubbing bubbles with a toothbrush. 

1. Spray the scrubbing bubbles on the tiled area you would like to clean.

2. Immediately use a new toothbrush on the grout areas.

3. Wipe the tiles down with Windex and paper towels. 


I don't know how the fridge gets weird goop in it, but it does. The problem with cleaning out the fridge is that there never seems to be a time when it is empty enough. For this project, all you need is a calendar and some Clorox wipes. 

1. Set a reminder for the day before you buy groceries.

2. Throw out all leftovers.

3. Throw out all old foods.

4. Move everything off the top shelf.

5. Clean the top shelf.

6. Move everything to the top shelf.

7. Wipe down the rest of the fridge.



The couch is probably the most utilized piece of furniture in a home. Because it is such an important part of the home, it needs special attention.

1. Grab the shop vac or your regular vacuum. 

2. Pull the cushions off the couch.

3. Fabreez the cushions tops and bottoms.

4. Vacuum the interior of the couch.

5. Vacuum the cushions. 

6. Flip around the cushions on the couch for a fuller seat.


With these tricks, your home can have a brand new feel. It is the little changes that make the biggest difference. 

Posted in Home Owners
July 10, 2018

Fighting the Heat One Filter at a Time


It is HOT HOT HOT this week. It is one of the great things about Florida, it is almost always great weather for the beach. But the hot weather isn't a friend to us all. 

The problem with the heat is that when we are inside, we're running our AC the whole time. Most units can keep up with the increased usage but not all. Some units start to lag behind and in weather like this, you don't want that. 

Maintenance of the AC unit is really a monthly process. There are a lot of small things that can go wrong with an AC unit. Many of the issues with the units can be prevented with minimal effort. The number one AC issue isn't even with the unit itself. It is the filters!

A dirty AC filter can seriously damper the effect that AC has on the house. To prevent failure at critical times, AC filters should be changed out at a minimum of every three months, although it is better to change them out every month. The problem is that it can be a real pain to go to the store every month, and you might forget about them if you just buy a bunch. Sometimes you don't know what the MERV should be. 

So what if there were a service that could help you maintain your system year round so that it works great during the summer? What if a company mailed you the filters you needed on a monthly or trimonthly schedule? That service exists! It is called Filter Easy. Filter Easy is a web-based company that cuts out the middleman and ships you the filters you need when you need them.

Check out the website here:

Take the future of your heating and cooling system into your own hands and check out Filter Easy today.

Whether you use this service or not, it is very important to have a schedule for your filters.

Pro Tips: 

1. Write yourself a recurring reminder on your digital calendar. That way you never miss a change.

2. Write the date on filters before you install them so you can keep track of the recently changed ones.

3. Make sure you change them right before significant weather changes in the summer and winter. 

Let us know your pro tips in the comments! 

Posted in Home Owners
June 16, 2018

Vacation at Home

Living in Pensacola is like living the vacation life 24/7. So what do you do when you want a break from the sun and the waves? Here are three ideas for your summer break.

The Zoo

There are two zoos near Pensacola. One is the Gulf Breeze Zoo which is located near the beach. This central location is great for an excellent day trip.

The second zoo is the Alabama Gulf Coast Zoo. It has many animal interaction opportunities. 

Check out the websites here:

The Movies

There is a wonderful theater in Pensacola and it can be just the break you need. Sit back and relax in the theater while that wonderful airconditioning does its thing. Catch all the latest films and enjoy the break!

The website:


Skip the Pensacola mall and head over the border. Head to Alabama to the outlet mall for hours of fantastic shopping. If you like fudge, make sure you check out the adorable fudge shop hidden in the mall. The Foley outlet has the best shopping in the area and the drive out there isn't half bad either. 

The Website:

Sometimes it is nice to take a break and head out for a new adventure! Check out for the great adventures in Pensacola. 

Posted in Community News
May 20, 2018

Summer is Here!

Summer has finally come to Pensacola! With this exciting change, the area is preparing for the onslaught of vacationers.

One of the best parts of living in a beach town is that it is a great vacation spot. Not only do you get to be on vacation 24/7 yourself, but you get to meet so many people. The summer is the height of tourist season and offers the greatest opportunity to meet people.


There are a lot of great benefits to having so many tourists over the season. The number one reason to be excited is all the income coming in. Tourist LOVE to shop and it is fun to see people getting so excited about our little bit of heaven. It is very exciting to have the opportunity to share the experience, all be it temporarily, who are as excited in the area as we are. Watching tourists discover the hidden treasures of our home is fascinating.

The second reason to be excited about the tourists this summer is meeting new people. Living in Pensacola is such a delight because people are just so friendly here. And why not be friendly? We are living in a virtual paradise! Whether you’re suggesting your favorite eatery or just giving directions to the closest bathroom, the impact you can have on people is incredible. Every interaction that we have with visitors is just adding to and enhancing the experience of people visiting.

Finally, because Pensacola has so many visitors over the summer we get a lot of events to keep them coming back. There is never a boring day in Pensacola! If you want to hit the beach in the evening you’re sure to find dozens of restaurants teeming with people and live music. If you want to head downtown, you’ll find the outdoor cafes and shops pleasantly full of life. And if you just want to people watch, head to Cordova Mall to watch the shoppers.

Pensacola has something for everyone. It has areas full of life and adventure sitting right next to quite havens. This is why it is such a great place to live and invest in. You want to live here because you can find the lifestyle that fits you. You are here to invest because there is a market for vacations homes and rentals because this is where people want to be.

If you are interested in moving to or investing in the Pensacola area, call (850) 453-9220.

Posted in Community News
May 17, 2018

Home Away From Home

The elusive guest bedroom. Everybody says they want one for one reason or another. Only a few people ever actually set up a guest room though. So whether you're converting your college kid's room into a universal guestroom or finally redoing the "storage" room, here are a few tips.


Throw It Out

Before you can redo your would-be guest room, you have to clean out the rest of your stuff. So grab some trash bags and some gloves and throw it out if you can. Now, I understand that not everything can be thrown out but do your best! The more you throw out, the better the rest of the process will go.

Pick a Color

If you pick a color it gives you a good guide for the rest of your project. When you pick a color it helps to stick with soft and warm colors. I highly suggest yellows and greens.


Focus on Comfort

You are creating a wonderful home away from home for your guests. One of the major contributors to the comfort of the room will be in the mattress and the layout of the room. As the rooms are bedrooms, it helps to treat the bed as the focus. With a proper comforter and pillow paring, the bed becomes a work of art. 


Finishing Touches

Once the room is set to your standards, comes the final decorating. The best touches are the practical ones. Adding things like a set of guest towels and toiletries really set the great guest rooms apart from the mediocre guest rooms.


So here's to you and your project! 


If you've always wanted a guest room but have never had the space, it may be time to move. Call Realty Masters at (850) 453-9220 and we'll help you with your buying, selling, and renting needs. 

Posted in Real Estate News
April 7, 2018

Pensacola Real Estate Market – Average Price of Houses

Are you planning on buying a home in Pensacola, FL? Or maybe you plan selling one. Whichever the case may be, one thing will always come into consideration; price. Understanding the Pensacola real estate market puts you in a better position to make the most money from your home that you plan selling.

What You Need To Know About the Pensacola Real Estate Market

When it comes to houses sold in this location, there are some factors or variables that affect the price. This post lists some of the factors that usually determine the average price of houses in Pensacola. Discovering them will help to put you in a very good position to sell yours at the highest price possible.

The Type of Home

The style of a home will actually help determine the price range when you’re looking to buy. For instance, if you plan on going for a villa, it is not the same as wanting to buy a simple home. While the average price for a villa could be from $350,000, the price of a simple home could be from $150,600 – $20,000. Another thing that you also have to consider in this regards is the condition of such a home. The prices could reduce by almost 30% – 40% if the homes are not new and thus need some repairs.

The Market Trend

The price of homes is strongly determined by the market trend. There are times when a simple home could average over $200,000. This usually happens when there is a high and unusual demand for them. This is where you need the professional pieces of advice from the best real estate agents of a platform such as Realty Masters. It will help you to know the right price for a home and how you can get the best deals possible.

Despite all these facts, Pensacola is one of the best cities to buy a home in the United States. For instance, the cost of median home in this location is about $122,800. You can see that it is a combination of affordability and fun based on what it can offer you.

If you have any questions about the Pensacola real estate market, please reach out to us on our contact page.